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4 key elements of a successful business-2020

The elements of a successful business are infinite. Some of them are important, while others are less important. But, there are some crucial elements that may have a huge impact on your company’s potential energy. For your business to be successful you need to understand the 4 most important elements of a successful business, they are called the great 4Ps;

elements of a successful business


These are made up of employees, customers, and suppliers, they are important in the mix because they are the engine of the whole company, without them, there would be no company. You have to plan for each group and understand how they contribute to the overall success of the company’s goal and mission. Knowing their contribution will help you understand how to interact with each group.


Employees; train them to understand what part they play in the overall success of the company goals and mission, how to be customers centric, and how to deliver their best on the job.

Customers; you need to understand your customers, what they want, what they expect from you, their purchase decision-making journey, their worries and concerns, this will help you offer the best solutions or products that can satisfy and delight them.

Suppliers; you need to make sure you choose the right suppliers that will not cause a delay in your product/service delivery to customers, suppliers constitute 50% of how fast you deliver to your customers. Understanding their role in customer satisfaction will help you make important decisions.


This is the fuel that makes the company move from one place to another, if you don’t have good systems in place, it can lead to customer complaints, unproductive employees, order delays etc.

Thus the need for systems for order process, customer complaints, work process, reporting process etc. Good systems are those that capture details of everything and track customer satisfaction, the productivity of employees, and the profitability of the business.


This is the driver and also one of the core elements of a successful business. It drives to the direction that it should be going, which should always be forward towards the company goal and mission. This means that the product must offer value for customers or end-users, value means it can solve problems that it’s intended to solve or it must offer intrinsic and extrinsic value for the consumers’ money.

You endeavor to build a brand that can stand out and be unique, this depends 100% on how you position your brand and design it’s key attributes that can distinguish it from other brands.


Even if you have the best product in the world and people don’t know about it, it would not make sense, that’s why promotion is one of the most important elements of a successful business. People have to know about you or your products in some way. They are different ways in which you can promote your company or products, some companies are scared of advertising because they think it’s very expensive but they are different ways in which you and advertise or promote your products or company for example word of mouth, using banners, social media, offering great referral discounts for customers etc.

What’s next related to the elements of a successful business?

You can simply start with:

  • Thinking about potential energy in these business elements of your business.
  • Find at least one possible improvement for all of them.
  • Implement the improvements.
  • Start all over again with the same process.

The success will not be lost!

Need help with your company’s systems or marketing needs? Read more about the marketing solutions we can offer for your business to help you reach your goals and objectives.


hire a marketing agency

6 reasons why you should hire a marketing agency

Marketing is a very important aspect of every business because it’s where you get your sales from. However, determining how to market your business is a tough decision, the determinants here can range from available resources, labour, and skills to efficiency, trend and ability of the method to pay off.

It is challenging and equally important to focus on information and marketing content that makes you stand out and make people think of your business as the best option. That’s how it becomes a millennium decision to do it yourself, hire an in house marketing team, or hire a marketing agency.

Let’s look at the reasons why you should hire a marketing agency, over an in house marketing team.

  1. It is more affordable.

Hiring a marketing agency saves you from the cost of maintaining an in house marketing team. The marketing agency will require a single cost to do work that would be done by a bunch of marketing executives. On the other hand, it saves you the cost and time of training and supervising of a marketing team.

  1. It exposes your business to a variety of expertise.

A marketing agency has experts in various fields, in content writing, graphics design, social media, web and app development, digital marketing, traditional marketing, and public relations in one place. This means that you can get exposure to a wide range of services.

  1.  New technologies, up to date marketing trends.

Who can keep up with all the latest marketing trends? A marketing agency. That’s what they do. What worked in the previous years or months can be a huge marketing mistake today.

Marketing agencies keep track of modern marketing trends, and therefore employ the latest technologies for advertising and collecting analytics for all the marketing campaigns to ensure up to date marketing for their clients whereas an in house would stick to a single method due to lack of skills or resources.

  1. Experience and Flexibility

A marketing agency is flexible because they have dealt with a number of businesses, it can use preconceived knowledge about your kind of business to come up with a working marketing strategy for your business whereas an in house team would lack such information because they are always immersed in the company’s work and thus lack exposure to information that can help advance their skills.

  1. It gives your business outside perspective

The In house marketing team members may fail to express or table good marketing ideas and suggestions in fear of losing their jobs whereas a marketing agency will listen to, discuss and effectively work on any marketing idea to get results out of it regardless of the risks involved.

6. Your sales will increase

A marketing agency can keep track of your competition, what they are doing or not and this can have a huge impact on your business as they can come up with a strategy to outpace your competition. A good marketing agency will be focusing on building your company’s brand. The more people recognize and associate your product or service with your brand, the higher your sales will rise.

But your specialist won’t stop there, they’re also focusing on building trust and credibility with your customers. People don’t buy from businesses but they buy from people they trust. A marketing agency can reach your target audience using a variety of methods that is; organic methods like content marketing, SEO and paid methods such as PPC.

We hope it’s now clear how much a marketing agency can impact on your business growth and reputation. If you need services of a marketing agency as stated in here contact us or take a look at our blogs for more information about marketing strategies, digital marketing, marketing, market research, consultancy, and public relations.





How to keep the customers coming back

Loyal customers that keep coming back are every business’ messiah, they form the base for growth and expansion of the business or brand. While businesses always look at attracting new customers as their prominent goal, keeping connections with them and having them come back is much more important and at the same time tricky.

Let’s get straight to the various ways of making your customers think about your brand whenever they think about buying whatever they bought from you and more.

  1. Create a genuine connection with the client

Maintaining the client-business owner relationship is very useful in foreseeing status of the next transaction where resources are devoted every after a sale to oversee the next level which could be through a recommendation or online marketing to help land more clients. Despite wanting to connect, the business owner must be careful not to become a nuisance and cling onto the clients, to make them feel uncomfortable and end up running away. The communication should always be meaningful and have a purpose.

  1. Understand them and what they want

Knowing that the customer is king is key in any business. You should be able to provide the service or product that suits their personality, character, and need. Once you fully establish wants of your clients, it is then easier to know how well to serve them and surprise them with their best quality or throw in an extra product or service and this way they cannot keep away from you thus you have earned their loyalty.

  1. Keep the experience fresh each time

Have something new for your customers each time they show up. Customers’ reasons for coming back could be you advertising new products in stock so that they come prepared. Look at improving the service to keep them interested in your business, this could be through discounts when they buy products of a certain price.

  1. Show them appreciation

Giving back to the client is always heartwarming and they feel at ease with you and your business. Going the extra mile is what makes it worthwhile, this shouldn’t just be by saying “you’re welcome” and “goodbye”, you can go the extra mile to send them a” thank you” note with a freebie as a way of showing gratitude.

  1. Show them support through favors

Giving back to your customers equally does the magic. Think about giving them on credit if they don’t have enough, to which they pay later, free tips on how to use a given product or  offer affiliate marketing for their businesses. This keeps the genuine connection and it can later grow to partnerships.

Well those are basic, full details of ideas and tips on how to keep your darling customers coming are quite many. Our expertise in consultancy, marketing and public relations covers all, and we’re always at your service.




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