Our methodology is always focused on practical action and is designed to identify and prioritize problem areas.
you can measure brand awareness and brand attitude, and see how the market rates your brand compared to your competitors.
Mapping customer journey and customer experience will show the impact of the organization on its customers.
Make your next important business decision based on quick, accurate market research data
Making Data-Driven decisions
We provide quality data collection services and trustworthy results
We help you make informed decisions based on data and insights about your market, for example, buyer needs and buying criteria, identify market trends, or test the concept for a new product. We do bespoke market research adapted to your specific needs. Our consultants help you with all parts of the survey, from questionnaire design, selection, and data collection to analysis and clear reporting.
Questions that market research can help you answer:
- What criteria do your target group and different segments use when choosing a product/supplier?
- How does the market value different properties of your type of product and how do you stand in the competition?
- What is the market’s attitude towards your type of service/product/product category?
- How does the target group view your intended product concept, is there a market potential?
Accurate market-Analysis
Qualitative and / or quantitative market research
Depending on the purpose, target group, and more, we choose the method that suits us best. We can conduct market research using several different methods such as telephone interviews, web surveys, web panels, focus groups, personal interviews, and more. In consultation with you, we choose the method (or methods) that will be best for your particular market research.
First-class analysis and reporting
Examples of what the reporting may include:
- Detailed analysis report with an easy-to-read graphic presentation in Powerpoint Word or Excel.
- Comparison between different segments/target groups, cross tabs.
- Analysis of both quantitative (numbers) and qualitative (text / open-ended questions) answers.
- Summary, conclusions, and recommendations using the latest data collection software.
